We were engaged to help Lowe’s envision, design, develop and launch a new omnichannel experience and loyalty program for professional customers. We worked closely with all levels of Lowe's organization to create a variety of web and mobile solutions that deliver a seamless and rewarding shopping experience for customers, empower store associates to deliver superior customer service, and equip Lowe's with comprehensive customer and sales insights.
SERVICES
Customer Insights
Strategic Foresight
Journey Mapping
Experience Design
UX & UI Design
Service Design
User Testing
App Development
Web Development
highlights
Insights & Vision
We conducted consumer and market research to help Lowe's better understand the shopping behaviours of professional customers, evaluate relevant market trends and identify opportunities to enhance and differentiate Lowe's service offering and experience from competitors. We leveraged the insights and opportunities identified to envision and define what Lowe's future service offering and experience could be for professional customers, across channels and touchpoints.
Pro Customer Mobile App
We designed, developed and launched a mobile application that enables professional customers to register their business, receive exclusive offers and manage purchases across all of their employees. The app equips pro customers with a variety of shopping, loyalty and business management features that make their experience with Lowe's easy, engaging and rewarding.
Loyalty & BI Platform
We worked with Lowe's to design, develop and launch a new member loyalty, CRM and business intelligence platform that equips store associates and employees at Lowe's headquarters with a suite of tools that enable them to manage all aspects of their professional customer experience and access an abundance of new customer and sales data.
Endless Aisle Applications
We designed, developed and deployed a new endless aisle and assisted selling platform in Lowe's stores. The application enabled both customers and store associates to shop from Lowe's complete catalogue, including both in-store and extended online inventory, and to interact with rich brand and product content.
