We were engaged to help SSENSE create a next-generation experience for their flagship store in Montréal. We collaborated with SSENSE's senior leadership team to envision and design a seamless omnichannel experience across a web, mobile and in-store digital touchpoints.
SERVICES
Customer Insights
Market Insights
Journey Mapping
Experience Design
UX & UI Design
Service Design
Rapid Prototyping
User Testing
Tech Strategy
highlights
Experience Blueprints
We helped SSENSE envision and define what their future retail experience could be for customers and stylists. We led SSENSE through a multidisciplinary process to develop a set of comprehensive experience blueprints that included concept sketches, journey maps, service designs and a detailed technology strategy that was used to create SSENSE's new connected store environment.
Customer Mobile App
We collaborated with SSENSE to design, prototype and test a new mobile application that blends commerce with culture. The app enables customers to browse brands, learn about designers, explore rich editorial content, shop products and book services with SSENSE stylists.
Interactive Displays
We helped SSENSE design, prototype and test a number of interactive displays to enrich store exhibits and enable customers to explore emerging fashion trends, browse featured product collections, learn more about featured designers and contextualize products.
Connected Fitting Room
We created a next-generation fitting room that gives customers instant access to a blend of digital content and tools that enrich their experience. Within the fitting room customers are provided with inspirational brand content, detailed product information and matching product suggestions, with the ability to request new products to try on. Additionally, customers are able to adjust the ambience of the fitting room to their liking, including the temperature, lighting and music.
Stylist Application
We helped SSENSE's store design team create new solutions that empower stylists to sell smarter, operate more efficiently and deliver highly personalized customer service. The solutions included mobile and tablet applications that equip stylists with an assortment of assisted selling, clientelling, booking management, service management and mPOS features.
