Diageo has unveiled FlavorPrintConnect, an innovative platform that offers a multi-sensory Scotch Whisky tasting experience. This innovative initiative merges whisky tasting kits with an AI-enhanced digital masterclass, allowing participants to explore flavors, compare notes with friends and experts, and develop a personalized whisky flavor profile. Leveraging Diageo's proprietary FlavorPrint AI, the experience is designed to deepen consumer engagement by personalizing whisky journeys and providing tailored recommendations.

Key features and highlights include

• FlavorPrintConnect technology - Provides an AI-powered, personalized whisky tasting journey.


• Single Malt Special Releases 2024 - Features a curated range of whisky samples for an immersive experience.


• Multi-sensory exploration - Combines physical and digital experiences to enrich the whisky tasting process.


• Inspired by Neo-Hedonism - Responds to consumer trends seeking deeper sensory and social experiences.


• Launch on Malts.com - Initially available as a limited trial in the UK, offering a unique platform for whisky enthusiasts.