Amazon Rufus is a generative AI-powered expert shopping assistant integrated into the Amazon Shopping app, designed to help customers with product research, comparisons, recommendations, and more.

Rufus utilizes Amazon's extensive product catalog, customer reviews, community Q&As, and information from across the web to enhance the shopping experience by providing personalized and informative responses to customer queries.

Key Features and Highlights of Amazon Rufus:

• Product Category Research - Customers can conduct general product research by asking questions like "what to consider when buying headphones?" or "what are clean beauty products?" to receive helpful information.


• Shop by Occasion - Customers can search for products based on specific activities or events, such as "what do I need for cold weather golf?" or "I want to start an indoor garden."


• Product Comparisons - Rufus helps customers compare different product categories, like lip gloss vs. lip oil or drip vs. pour-over coffee makers.


• Recommendations - Customers can ask for recommendations tailored to their needs, such as "good gifts for Valentine’s Day" or "best dinosaur toys for a 5-year-old."


• Product Specific Questions - Rufus provides answers to specific product queries while on a product detail page, such as "is this pickleball paddle good for beginners?" or "is this jacket machine washable?"